1. Identify the lead type attending the live demo; partner or delivery owner.
2. What healthcare supply chain community do they belong to?
3. Center everything around the problem
4. Then offer how Trackflow is the solution
5. The category problem maps to a status classification the lead cares about.
6. Strip down the demo to category evangelization
7. The old way, and this is what we learned when people do it this way
8. This is why we do it this way to address X. It is for people who care about X.
9. A few examples; they want real-time tracking showing the lead how the mobile and web app interact for real-time monitoring and the journey of status that happens from scheduling to customer confirmation (A delivery with a few stops). Show users what dashboard data they will see what happens when someone accepts an order and when some of the order is accepted but not all of it. Talk about roadmap items to order stops to complete orders in the fastest amount of time. We can also mention that we plan to integrate with shipping providers so they have complete status visibility.
10. Iterate what we learn from demo conversion and feedback.
11. Show status solutions based on the team member category for inventory, order, handlers, and delivery owners. We map the status aspirations to the lead we demo our solution for.
12. Our CTA for JP is to ask if he has real estate couriers who may be fit and how our referral program works if he has leads he can give us.